Digital Marketing

MERITS AND DEMERITS OF DIGITAL & ONLINE MARKETING

In today’s world, technology and everyday life have become inseparable. Digital marketing would be the most excellent platform to promote the product through digital content and grow your business. The advantages of שיווק באינטרנט (online marketing) are enormous compared to traditional marketing, but they’re also a few disadvantages.

MERITS:

  • Personalization:

Dislike other forms of marketing through TV or print, you were allowed to interact with the targeted audience. It is simple to know the likings of the audience if they are linked with your website. You can easily customize their profile by knowing their search and bought items to provide them with a better offer.  

  • Lower cost: 

Choosing digital marketing is the best option to start a low budget business, as this is much more cost-efficient than advertising in traditional marketing.

  • Global reach: 

It is the best way to reach out to the targeted audience at a low cost. The website and social pages can be used to reach a vast number of customers globally.

  • Measurable results: 

Using web analytics and online metric tools, you can easily trace the audience’s activities and responses towards your website. This regular tracking helps you to understand how effective digital marketing in your business.

The other merits of digital marketing are it can be accessed at any time of the day and everywhere. There will be faster and secure communication between the marketer and the customer.

DEMERITS: 

  • Time-consuming:

An unorganized strategy and methods would cost you more time than usual. This would lead to bad results and a lack of trust from the audience. You have to be careful in taking necessary measures while starting your digital marketing to get back your investment.

  • Security and privacy issues:

Being a digital marketer, you must consider the protection of your website at first. Being a loophole for the criminals to use access to your website might create a fuss, and audiences would start to lose their trust in your business. Invest in a good antivirus and internet security to avoid cybercrimes like fraudulence, identity theft, phishing, or scam. Make sure to protect your network using a firewall or encrypting tool like VPN.

  • High competition:

Entering into digital marketing would also increase global competition. Grab the attention of the audience legitimately and create an impact on your audience. A study had revealed that most of the mobile users purchase different brands than the one in mind due to information and the attention grabbed by another brand or website.

  • Depending on technology:

As digital marketing takes place entirely on the internet, it is easily prone to errors like the crashing of link or data, more time to load pages or the clicks and buttons may not work. So, it is one of the primary duties to test your website regularly and proofread the contents to avoid errors.

Apart from these, your marketing strategy can be copied by other competitors or pictures can be used to mislead your audiences. Digital marketing requires more amount in initial investment. The staff must be aware of the latest trends in the online tools and platforms to keep up-to-date.

Just know the merits and demerits, understand the platform, and create excellent content to grow your brand through this popular trend of advertising.